PUMA All Star Weekend 2022

Production Team Epiphany

Tapping into the excitement and energy surrounding the city of Cleveland for the return of the 2022 NBA All-Star Weekend, we partnered with PUMA Basketball to create the PUMA Hoops Lounge, a 3-day exclusive, premium gifting suite for friends & family of the brand and VIPs.

The Talent and VIP-ladened crowd relaxed and enjoyed warm cocktails, food, entertainment, and received unique gifting packages of PUMA’s latest product offerings.

Serving as the perfect space for PUMA to establish itself as a facilitator of a memorable, coveted experience found nowhere else, the Lounge cut through the clutter of brand activations and was well-regarded as the freshest and most talked about brand space throughout All-Star Weekend.